The World’s Largest Hip-Hop Festival 'Rolling Loud' To Make Its India Debut
Known for its star-studded lineups and expansive activations, the festival promises a spotlight on an array of global superstars and international talent
The two-day festival Rolling Loud India is set to deliver a one-of-a-kind experience for hip-hop fans across the subcontinent. This marks a first for India also because there hasn't been a festival of this kind before that truly unites the entire hip-hop community, offering a global stage to both international and homegrown, up-and-coming artists.
Rolling Loud, world's largest Hip-Hop Festival is making its India debut this year. The festival promises to bring globally renowned festival experience to the country to celebrate the vibrant and authentic spirit of hip-hop.
Known for its star-studded lineups and expansive activations, the festival promises a spotlight on an array of global superstars and international talent and top and rising Indian hip-hop artists who all speak to the global state of the genre today. Rolling Loud India will feature two distinct stages with elaborate production, plus you can enjoy a series of local food and drink, art installations and experiential activations that all tie back to the celebration of global and Indian hip-hop culture.
“We never imagined Rolling Loud would take us all the way to India, it’s incredible. The hip-hop scene in India has been booming, and bringing the festival to Mumbai felt like the right decision. We’re excited to create a space where Indian fans can celebrate the artists they love, while also introducing international acts to a new audience. For us, it’s always been about building community through hip-hop — and we can’t wait to experience how India shows up," says Matt Zingler and Tariq Cherif, Co-Founders of Rolling Loud.
In the last few years, India’s hip-hop scene is on fire. It is raw, it’s real, and it’s ready. Rolling Loud coming to India isn’t just another festival drop; it’s a cultural shift. The festival will also bridge the gap between India’s sound with the global stage. It’s bigger than music, it’s a loud, undeniable signal that Indian hip-hop is here, it’s global, and it’s got something to say.
As a platform that has been bringing together the community from across the globe under one roof to celebrate hip-hop culture, Rolling Loud has established its reign as a dominant force in the global hip-hop festival scene. In its recently concluded editions across Miami, Los Angeles and Thailand, the festival has featured a star-studded lineup, including headliners Future, Travis Scott, A$AP Rocky and Playboi Carti, among others.
Globally, Rolling Loud has become a vital playground for brands to stay culturally relevant with the youth, who are increasingly gravitating towards hip-hop and its associated lifestyle, offering them an unparalleled opportunity to engage with a highly influential and trend-setting demographic.
About Rolling Loud:
Rolling Loud's advancement is largely credited to its dedication to cultivating community in every market it touches, paving an opportunity for Rolling Loud to be revered as more than just a festival – it's a lifestyle brand. With a booming fashion and merchandising business that outsells some of the biggest artists in the world, a thriving media and production arm that creates content for other world-renown brands, and an unprecedented web3 model that integrates experience with digital ownership, Rolling Loud has built a 360º brand that fans, brands, and artists alike respect for its ingenuity and authenticity. Rolling Loud is the World's Largest Hip-Hop Festival.
Founded in 2015 by childhood friends and Miami natives, Matt Zingler and Tariq Cherif (8x Billboard Hip-Hop Power Players), Rolling Loud was built out of a flourishing South Florida hip-hop community that the pair cultivated through years of concert promotions. In a time where live hip-hop entertainment wasn't being taken seriously by the pop music machine, Rolling Loud shattered expectations from the jump – prompting them to expand at an unprecedented rate from Miami to Los Angeles, New York, San Francisco and Australia within 5 years and to Portugal, The Netherlands, Germany, Austria, Toronto and Thailand within 10 years. The festival not only brings hip-hop to fans around the world, it is where hip-hop history is made.
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