Hyderabad: 

 Snap, the company behind social platform Snapchat, has announced a new product called 'Specs', scheduled to launch next year. So far, the company has launched five generations of AR glasses, but all of them were limited to developers. However, the new augmented reality (AR) glasses will be a consumer-centric product.

Announcing the product at the ongoing Augmented World Expo 2025 in California, Snap CEO Evan Spiegel called Specs an "ultra-powerful wearable computer integrated into a lightweight pair of glasses" with see-through lenses.

"Specs understand the world around you with advanced machine learning, bring AI assistance into three-dimensional space, enable shared games and experiences with friends, and provide a flexible and powerful workstation for browsing, streaming, and more," Spiegel said.

The upcoming Snap Specs will run on the company's in-house Snap OS (just like its developer-centric glasses) and offer support for 3D AI assistance. The company has also announced updates for the Snap OS, based on feedback and suggestions from the developers, which include:

The company said that it has invested $3 billion (around Rs 25,700 crore) and spent the past 11 years developing AR glasses. Developers have been building new experiences for the products for years, and its 5th-generation glasses—released in 2024—were designed for developers to prepare for the public launch of Specs in 2026.

Deep integrations with OpenAI and Gemini on Google Cloud to enable developers to build multimodal AI-powered Lenses and publish them for the Spectacles community

Depth module API, which translates 2D information from LLMs (large language models) to anchor AR information in three dimensions for spatial intelligence

Automated speech recognition API to enable real-time transcription with support for over 40 languages

Snap3D API to let developers generate 3D objects inside Lenses

Additionally, Snap has announced new tools for developers building location-based experiences for Specs, which include Fleet management app for remotely monitoring and managing multiple pairs of Specs, Guided Mode to configure direct launch of Specs into a single-player or multiplayer Lens quickly, and Guided Navigation to make it easy to build AR-guided tours to direct people through a series of landmarks at events or museums.

Snap is also partnering with Niantic Spatial to bring their Visual Position System to Lens Studio, allowing Specs to build a shared, AI-powered map of the world. It will also add WebXR support in the browser to enable developers to build, test, and access WebXR experiences.

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