Hyderabad:

Meta has added a new feature to Instagram, called Blend, aiming to make Instagram Reels experience more personal and fun among friends. Using this feature, two people can now create a shared, private feed of reels made just for them. The platform has started to roll out this feature starting on Thursday.

Instagram’s Blend Feature:

The Blend feature is similar to a private DM chat, but instead, you just share posts back and forth, and the social media platform will suggest reels based on both users’ activity. The new feature allows you to make a custom feed for just two people, whether it's your friend, sibling, or your partner. You can send a Blend invite to anyone, and once the other person accepts it, the two can discover Instagram content together.

Meta-owned Instagram has been working on this feature for more than a year, and several users first noticed the Blend feature in March 2024. Since then, the new feature has been accessed by more people before its official launch for a wider audience.

Blend Feature: How to use it?

To use the new Blend feature, a user just needs to send a quick invite to a friend, and once the person has joined the link, a Reel pops up in the Blend feed with a tag display for whom it’s recommended. This adds a thoughtful and almost playlist-like experience, allowing users to stay in touch, express their emotions, and entertain each other without the need to search and send the link for the content. Moreover, replying is also easy; a user just needs to access the message bar under each reel to drop a comment, send a quick reaction emoji, or start a conversation without leaving the feed. The Blend feature is just a tap away, as the icon appears in the DM, which is placed right next to the video and audio call buttons.

The following steps will allow users to access this new feature from Instagram:

Step 1: Open Instagram.

Step 2: Go to any DM chat.

Step 3: Tap the Blend icon placed at the top-right corner along the video and audio call buttons.

Step 4: Send an invite to your friend(s).

Step 5: Once the invite has been accepted, tap the icon in your DM chat to enter your Blend feed.

The best part about this new feature is that it is private, and everything you share in Blend will stay between you and the person you have connected with. It is a private spot curated just for two people.

The introduction of the Blend feature on Instagram highlights a more meaningful way of sharing content, which goes beyond the typical scroll and like routine. Whether you are bonding over memes or staying in touch with your friends, the new feature offers a simple and fun way to connect on a reel at a time.

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